Pretend it’s 1962, and you need to hire a plumber. What do you do first? Do you look in the phonebook and go for the very first business listed in the A section? Ask your friends for recommendations? Okay, now let’s say you need to buy some shoes. You might go shop at the two or three shoe stores in town, and whatever they have in stock that week are your only options.
In today’s world, the way we shop has changed dramatically. In 2017, e-store commerce accounted for 9% of sales in the U.S. By 2020, that number is expected to rise to over 12%, and this kind of rapid growth of market share does not look to be dropping off anytime soon. Retailers in today’s markets need representation online to compete, and for many small retailers, e-stores offer a much cheaper alternative with a wider reach than traditional brick and mortar stores. However, with thousands of retailers popping up every day, how can you make your online business stand out? The days of calling yourself “A1 Plumbing” are over. Today’s e-stores must implement thoughtful customer strategies and metric-oriented action plans in order to have a chance of succeeding, which can be intimidating to the uninitiated.
This course will give the aspiring online entrepreneur a solid, easy to understand structure for setting up their own successful e-store or revamping their current one. Clear and simple step-by step instructions will help you examine areas for improvement or development and get you started on the path to rapid customer conversion. Don’t know what customer conversion means? Don’t worry, you will. By the end of this course, students will walk away with confident knowledge of e-store basics, inspired to face the competition.
Areas This Course Will Cover:
Lets meet inside.
What you'll learn
1.Identify areas where you can make changes that will increase your e-commerce site's revenue
2.Increase revenue through cross- selling, up-selling, down-selling and repeat sales
3.Optimise both your website and mobile site to make the customer's buying experience easier and 4.more enjoyable
5.Use social media to build a personal connection with your market that leads to a loyal, repeat 6.customer base and better conversions
7.Use email marketing to increase revenue and build long-term customer value